Standing prominently atop the northeast entrance of CF Toronto Eaton Centre is Canada’s most iconic digital spectacular – the CF TEC Tower. Overlooking the Square, brands can make a massive impression on audiences due to the Tower’s immense screen size, measuring an area of 8,454 ft.2. Whether shopping at the mall, attending a live event, or going to the movies – the Tower’s vibrant display reaches visitors at key moments in their path to purchase and amplifies any brand message like no other medium. It is also highly noticeable in the background of CityNews’ daily television broadcasts, providing extra value for any campaign.